Dog and owner similarities

Sebastian Magnani is a Swiss photographer and graphic designer Sebastian Magnani, ‘Underdogs’ began as a pet project in 2009. On his website, he describes the meaning behind the series:

“As soon as I had the idea, it had pretty much already been realized, namely to photograph dogs with their owners. What originally started out as entertainment, without expectation, without any pressure, was suddenly creating waves. The four-legged friends and their owners have since travelled the world. Various blogs, journals, and television shows have all reported on the bizarre image combinations of humans and animals. So where does this striking resemblance between dog and owner come from? Does the “underdog” really rank himself lower, even visually? It is undisputed that the canines not only stir emotions and interest, but also our inner most needs. Dogs are considered loyal, selfless, trustworthy, life saving, fun and proud companions in a world where these values are gradually disappearing. From the inexhaustible number of examples, lies the difficulty to find the gems, which captivate with uniqueness, brilliance and depth. Only to create a single moment of symbiosis – between man and beast – to be one.” Sebastian Magnani

http://www.sebastianmagnani.com/124809/725419/portfolio/underdogs

Magnani originally started his project just photographing owners and their dogs and changed his project to have a unique twist. Here are his images below.

Cesar dog food advert

The creative team were Roberto Pereira (copywriter), Valdir Bianchi (Art Director), Fernao Cosi (Account Supervisor), Ricardo Oltramari (Advertising Supervisor), Eugenio Mohallem (Creative Director) and Manolo Moran (Photographer).

The cesar dog food adverts show beautiful dogs pictured alongside their look alike owners, weather they are actually the dogs owners or just models they all look surprising like the dogs along side them.

For each ad in this print campaign, the portrait of the look-alike individual sits alongside the photo of their faithful pooch. The body copy in each ad reads,

“He/She might look like you. But he/she doesn’t have to eat the same food”.

Here are the adverts below.